EmilY Horn
Creative and strategic leader with 15+ years of experience shaping social, content, and brand strategies that drive cultural relevance and business growth. Expert in social and creative strategy, experiential event strategy, content creation, and influencer/talent partnerships, with a strong track record in management and leadership.
MY WORK
click on a topic for examples of my work
HOW I BUILD AND LEAD
Creative and strategic leader with 15+ years of experience shaping social, content, and brand strategies that drive cultural relevance and business growth.
Executive Leadership I bring deep experience across in-house, agency, and consulting roles, leading teams of all sizes within corporate and startup environments alike. I specialize in architecting and scaling in-house social and creative teams, tailored to the specific objectives of an organization. I foster a growth-driven culture, mentoring talent to evolve within their roles and expand their creative and leadership potential. I craft strategic, scalable structures that align with your vision and drive operational excellence.
Social & Influencer Strategy As an executive leadership team member, I help shape strategy and drive key business decisions informed by social insights and market intelligence. I’m dedicated to building engaged communities and presenting actionable social strategies to C-suite stakeholders that align with business objectives.
Content Creation & Production I lead creative direction for social video and photography content and campaigns that spark cultural moments through bold storytelling and innovative ideas. With a blend of strategic insight, platform expertise, and production oversight, I translate brand vision into high-quality, audience-first content designed to deliver impact, engagement, and virality across channels.
10M+ VIEWS
ON FITNESS COMPANY'S
FIRST ORGANIC SERIES, RESULTING IN HIGHEST ENGAGEMENT IN COMPANY HISTORY
1,000+
INCREASE IN ORGANIC CONTENT FROM BUILDING IN-HOUSE STUDIO
418%
SURGE IN DEPARTMENTAL SALES FROM ORGANIC CONTENT
1,500
TALENT/INFLUENCER NETWORK INCREASE YOY RESULTING IN 400%+ IN SALES &
200%+ IN UGC
MY EXECUTIVE EXPERIENCE
By combining social strategy, data-driven content, and compelling storytelling, I partner with brands (both in-house and fractionally) and provide executive-level guidance to build and lead teams, optimize strategy and workflows, and execute high-impact campaigns.
2021 -2025
BEACHBODY / BODi
2017 - 2021
Executive Director, Social Media
Lead the strategic vision for brand storytelling across 15+ digital channels reaching 5M+ daily users. Oversaw content, influencer, and communications teams, producing 1,000+ content assets, achieving 475% growth in impressions, 460%
increase in accounts reached, and 81% boost in engagement YoY.
trestique
VP, Social Media & Partnerships
Senior leadership role driving social strategy, influencer marketing, and brand partnerships for an independent beauty brand focused on innovation and sustainability. Built and led a 1,500+ creator ambassador network, driving a 418% increase in influencer sales
and a 235% boost in content output.
2011-2017
RYAN SEACREST FOUNDATION
Director of Development
Directed brand development, marketing, and content strategy for a national nonprofit expanding the Seacrest Studios brand across 10 U.S. cities. Built and oversaw all content, including celebrity-driven storytelling campaigns, driving up to
500% growth in social reach.
2011 - present
SOCIAL MEDIA & INFLUENCER STRATEGIST
Advisor to Brands & Founders
Serve as a strategic partner and fractional social executive to brands and agencies, embedding within
teams to define creative, influencer, and growth strategies that deliver measurable results.
Key clients: Townhouse Digital (Hello Sunshine, Tripadvisor, Kid & Coe, Proof), Map Nerd, trèStiQue, and Bump Club & Beyond.
PREVIOUS EXPERIENCE
Generation Rescue
NSPYR Entertainment
Jerry Bruckheimer Films
William Morris Agency
I absolutely love helping brands shape and share their story on social!
VOLUNTEER WORK
Make-A-Wish | Los Angeles Food Bank | Cedars-Sinai Hospital | JDRF |
Organized clothing donation drives to support victims of the LA wildfires
WHAT PEOPLE HAVE TO SAY
CARRIE CROW,
Head of Creative & Studio, BODi
Emily Horn is a creative force in social media, creative direction, and content strategy.
NICK RIEBEL,
VP, Digital Marketing, EOS Fitness
Emily Horn is the kind of social strategist every modern marketing organization needs—but few are lucky enough to have.
KELLI GILBERT,
Experiential Marketing Leader
Emily is equally invested in the success of the C-suite as she is in her own team, always eager to collaborate across departments and, most importantly, follow through on her commitments.
MAGGIE AMIN,
Executive Director, Marketing, BODi
Emily is someone who cares deeply about the data. She doesn't wait for someone to ask her how something is performing - she's constantly keeping an eye on and interpreting it, to determine how to optimize and better use the channel, and is quick to ideate on new content approaches based on trends...she is someone everyone should have leading their social strategy and team
JACOB MONTES,
Senior Content Creator & Strategist
She leads with creativity, but even more importantly, with clarity. As a content creator,
I know that getting from idea to execution is often a winding road, but with Emily’s direction, I never felt lost. She fostered a tight-knit environment built on collaboration and fun, without ever compromising productivity...her guidance has been invaluable to my growth, both professionally and personally.
DARREN TURBOW,
Group VP, Production & Post Operations
Emily has a deep understanding of social media marketing, and is able to craft fun creative campaigns. Eagerly building on the previous social strategy, Emily broadened the brand with current and engaging content, successfully growing our audience.
More importantly, however, is her ability to lead teams in the execution of these content strategies. She led a team which was always collaborative and easy to work with.
