EVENT COVERAGE
EVENT COVERAGE
Create greater awareness for our biggest live in-person event of the year, attended by up to 20K people, by expanding reach and driving ticket sales for the following year.
My team provided live social coverage throughout the multi-day conference, along with daily content production for our cross-functional brand marketing teams. Within 3 hours of the conference’s largest event, my team produced, shot, and edited compelling event videos that exceeded expectations.
These videos drove the highest engagement on event content seen in over two years, outpacing all other organic content featured on our page that quarter. In addition to the surge in feed engagement, we saw a 3X increase in link clicks to our ticket sales website, significantly boosting ticket purchases for the following year.